I've seen the ads for some clinics that are aggressively trying to recruit patients for Ozempic shots. The drug companies might reward such doctors for such high volume business. But with Ozempic, there seems to be much more word of mouth/influencer driven traffic. As a psychiatrist, I've even had patients asking me about it for weight loss. Most practicing endocrinologists or general practitioners are not going to see their income greatly affected whether they use Ozempic, or other medications, along with lifestyle prescriptions, for their diabetic patients.